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Finding the Right Call Tracking Platform for Your Company

Finding the right call tracking software depends on various critical factors that you can easily overlook if you’re not careful enough. There is a lot more going on behind slick interfaces or attractive prices.

Once you start looking around, you will find that there are many products and vendors available. Before deciding on a particular call tracking platform, consider the following:

Numbers Covered

The main idea behind call tracking is publishing different numbers for all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.

Automatic Number Generation

With a good call tracking software, numbers will be generated automatically, instead of you having to assign numbers manually to pages. The manual process will not scale beyond a few campaigns and can lead to errors in analytics.

Compatibility with Existing Systems

You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Make sure you don’t run into compatibility issues, or the platform can easily turn into a liability instead of an asset.

Full Customization

Various businesses have unique uses of call tracking software, and of course, you should pick a platform that can be customized fully to your own particular needs. Otherwise, you will end up wasting resources.

Reliability

As soon as you install call tracking software, all calls to all your numbers will reach you through that platform, so choose one that is highly reputed for reliability. Else, you won’t only lose valuable leads but your credibility too.

Recordings and Transcriptions

There is so much information you can get about prospective customers from call recordings and transcriptions. Moreover, you will be able to monitor your sales representatives’ call handling practices and improve them where necessary.

Concrete Analytics

When picking a call tracking solution, be sure that it provides all essential analytics such as caller id, call source, call time and date, etc. presented in real time. Aside from that, you should be able to glean insights from historical data – for example, repeat callers and call volume patterns – and use them to boost your marketing strategy.

Pricing

Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you should only choose one that you have the capacity to pay. Since all your incoming sales calls will be coming in through the call tracking system, make sure you get the best prices not just for calling minutes but for phone numbers as well. Phone number costs do make a difference because once you start scaling your campaigns, you will have to buy so many phone numbers.

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